Google plans to discontinue four rules-based attribution models in Google Ads and Google Analytics, relying more on other models supported by artificial intelligence (AI). The change, effective ...

Google is updating GA4 attribution models to fix paid search conversion tracking issues. This update will increase conversions attributed to paid search, impacting ad spend. Google recommends ...

Google Analytics 4 allows users to customize conversion attribution to paid Google Ads campaigns or paid and organic channels. This change offers marketers better control over measuring the impact of ...

A Google Analytics expert, Charles Farina spotted that Google Analytics 4, which had tracking for many attribution models, keeps reducing the specific attribution cases you can track. We are now down ...

A new Search Console integration, data-driven attribution and new machine learning models meant to fill in measurement gaps are coming to Google Analytics 4 (GA4), Google announced on Tuesday. The ...

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named "Data not available" show up in their GA4 ...

Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: Why we care. This will impact anyone who still uses these models in Google Ads. Anything that isn’t last ...