Apple is preparing to show more paid placements inside App Store search results, promising that the extra inventory will still feel “relevant” to what people are trying to find. The expansion raises ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Apple says it will add more ads to App Store search results next year, expanding where paid placements can appear when you look for apps. The company frames the change as a way to “increase ...

Apple is preparing to present more ads during searches on the App Stores, but has told advertisers they can't pay to get better positioning.

Apple has revealed it is about to bring more advertisements to the search results page for its App Store portal. In 2026, Apple is planning to open up more ad spots, potentially making it more ...

Apple is now enforcing a new setup for the App Store for all users, and it is centering on the appearance of search ads that will now see on the platform despite not using it to find different games ...

Apple expands App Store search ads for 2026 while Google confirms exact match keywords cannot serve in AI Overviews.

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Ads may appear at the top of App Store search results or in additional positions lower on the page, with advertisers unable to choose or bid for specific placements.

If you prefer your app recommendations to be served by the highest bidder, then you’re in luck. Apple has enabled Search Ads to appear on the front page and related app pages on the App Store. “Apple ...

Analysts are predicting big things for Apple’s App Store business ahead of the company’s Q4 2018 earnings report coming on November 1. Search ads from the App Store could generate over $500 million in ...