The concept of data-driven marketing promotes the idea that more information leads to better results. But while data is certainly crucial to informing impactful marketing strategies in the digital age ...

As the amount of data accumulated by businesses continues to grow, one of the often confounding questions asked is “How do we turn it into insights and then profits?” Sooner or later, most businesses ...

In this special guest feature, Collin Sebastian, Chief Product Officer at YouEye observes that the more graphs, maps, reports, and dashboards we use to slice and dice our data, the more time we spend ...

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Many businesses overthink AI implementation, missing out on quick wins and value. Companies can overcome misconceptions and drive successful AI initiatives by leveraging existing data. It’s a case ...

When it comes to live stream monitoring and analytics, the problem is usually having too much data rather than not enough, along with identifying the key data points to pinpoint problems and optimize ...

Today’s organizations have been confronted with so many cybersecurity options that a vocabulary of terms now exist to describe it. “Cybersecurity as a broad topic is quite wide,” said Michael Wilke, ...

NASHVILLE - A wise old teacher told me long ago that you can overanalyze something to the point of becoming paralyzed by it. Or, more succinctly, as he put it, paralysis by analysis. That's where I, ...

Whether this choice paralysis is brought on by chronic decision fatigue or from the anxiety that uncertainty can cause (hello, “what if” scenarios!), having decision paralysis can be incredibly ...