This sponsored post is produced by Simon Kendall, the product manager and head of analytics operations at Adeven GmbH, a mobile app tracking and analytics firm. There’s an arms race in mobile ad tech ...

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Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report. Google introduced a new analytics feature in late July ...

Almost everyone uses a mobile app at some point in the day. You may use one to call a taxi or order food, you may use one for directions to a new place, or you may just use one to vanquish aliens from ...

With more than 50 percent of retail traffic and 34 percent of ecommerce purchasing coming from mobile (eMarketer), it is clear that implementing a full-cycle mobile strategy is no longer an ?if?

Sacramento, California - January 16, 2026 - PRESSADVANTAGE - Silverback Digital Marketing has issued an announcement ...

App Annie, a go-to source for mobile app market data and analytics, is expanding its platform with the acquisition of mobile analytics provider Libring. The deal will allow App Annie to present its ...