Alexa itself describes the persona as operating on the motto “help first, judge always,” delivering “reality checks delivered ...

Amazon's Alexa makes for a great smart home hub, adding voice command capabilities to multiple devices, as well as letting ...

Amazon has introduced a new “Sassy” personality for Alexa+, allowing the AI assistant to respond with humour and playful roasts while still enforcing safeguards against explicit or harmful content.

BMW is turning its cars into rolling AI companions, not just connected appliances. By bringing Amazon’s new Alexa Plus into its next generation of vehicles, starting with the 2026 BMW iX3, the company ...

Alexa will soon be able to orchestrate your home's smart lights with more finesse, Amazon announced this morning. Starting today, customers in the U.S. who've connected their lights with Alexa can set ...