Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. There’s an interesting conundrum in the marketing world: ...

Join our Nasdaq eVestment Best Practices Workshop on Positioning your Strategies for Success. This workshop is tailored for product and marketing teams and will explore how you can evaluate the ...

Thinksmart Marketing has launched the OutGrow Intelligence System, a system designed to help B2B brands stay aligned to shifting buyer priorities, competitive narratives and market expectations.

In the world of advertising, strategy is often overlooked because it operates behind the scenes. Yet, much like the human nervous system, it plays a critical role in ensuring everything functions ...

The year 2024 marks an extraordinary period for the CleanTech sector, buoyed by the Inflation Reduction Act's infusion of capital. This legislative move, earmarking hundreds of billions of dollars for ...