I’ll never forget the first time I made a snowman in VR. I was standing in front of three stacked spheres that were just begging for some coal eyes, a carrot nose, and a corn cob pipe. But after I ...

In a bid to strengthen its virtual reality offerings, Adobe is buying SkyBox technology from VR software company Mettle. Mettle makes plugins that enable 360-degree and VR tools for Adobe’s Creative ...

Adobe is starting to dip its toes in the water with regards to virtual reality advertising: The company is showing of a project for advertising in VR at the Mobile World Congress (MWC) in Barcelona ...

Adobe on Friday announced that it's buying Oculus Medium, a virtual reality authoring tool born from Facebook's Oculus division, in bid to ramp up its VR strategy. Financial terms of the deal were not ...

Adobe believes that the metaverse is going to blur the distinctions between the digital world and the physical world, and it wants to provide the tools to enable that. That’s one of the main messages ...

Forbes contributors publish independent expert analyses and insights. Writing about the creators and data behind digital entertainment. UPDATE (June, 21, 2017): Adobe announced today that it has ...

Adobe’s VR editing interface for Premiere Pro is now available as part of this week’s Creative Cloud release. Project CloverVR is optimised for editing immersive media within Premiere while wearing a ...

Creative software designer Adobe Inc. said today it wants to provide the tools creators need to build new and immersive 3D worlds in the metaverse. The company believes the metaverse is a space that ...

Forbes contributors publish independent expert analyses and insights. Journalist, analyst, author, podcaster. Marketers spend almost 10% of their budgets on analytics, more than any other single area.

Adobe has a host of new features for its Creative Cloud video tools it’s debuting at IBC 2016 this week. The improvements include new team collaboration features, as well as new improvements to its VR ...

Adobe today announced that it has acquired all of Mettle‘s SkyBox technologies and plug-ins for building transitions, titles and effects in VR applications and 360-degree videos. Mettle had made a ...