Product designs often serve as the cornerstone of a brand’s identity, evoking instant recognition and loyalty among consumers. From the iconic silhouette of Coca-Cola’s glass bottle to the distinctive ...
Your product might be a Norman Door — a design so bad it requires instructions to use. Many product managers and teams make the mistake of designing for themselves and not for the users. Product ...
Effective design in startups goes beyond mere aesthetics, focusing on structured decision-making to solve real problems and drive business growth. Founders often misjudge the role of design, either ...
Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...
Amid the churn of the pandemic and change on multiple fronts, consumer goods manufacturers now face historic pressures to contain costs, navigate ongoing uncertainty in both supply and demand, and ...
This degree is one-of-a-kind, attracting makers and innovators interested in a more sustainable 21st century. The Sustainable Product Design and Innovation program is a unique, interdisciplinary major ...
Bodies of knowledge ebb and flow over time. When you step back and look at them, the maturation of a specific discipline or technology is counted in decades. Last month (MD Apr ’19), this column ...
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