In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Microsoft Chief Technology Officer Kevin Scott wants businesses to prioritize openness and simplicity, and believes the future will be built on artificial intelligence (AI) and the “agentic web” -- ...

For more than a decade, the U.S. advertising industry has been navigating a radical and unprecedented transformation. Industry standards and best practices around the creation, placement, and ...

With iOS 14.5, Apple required app developers to tell users about and have them opt-in to broader tracking. In 2021, Google apps stopped certain tracking methods (IDFA) to comply and not have to show ...