Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Yesterday (December 13) Sizmek published a study warning advertisers of the risks involved when purchasing ad impressions from mobile apps, as it discovered that over half of all Android and iOS apps ...

While AI and other tech tools are poised to help businesses operate more effectively than ever, there is a dark side to today’s tech advances. Chief among the problems businesses face today is ad ...

Affiliate marketing is widely used by companies in different niches: from travel agents to ecommerce giants like Amazon and tech platforms like Shopify. No wonder, as affiliate marketing is a win-win ...