The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance.

Brand designers reengineered the Axe bottle to curb a problem anyone who grew up after the ’80s is familiar with: chronic ...

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really.

How do you engineer a virtually unbeatable grooming product for men--and now women--that promotes passion? The answer isn’t in the chemistry. It’s in the marketing. The Axe World Descends Into ...