A face computer for $2,200? Snap makes another pitch for augmented reality.

Augmented reality was supposed to be the next big thing. It may still be, but not soon.

Snap's slimmed down AR Specs go on sale later this year for $2,195

During a keynote today at Augmented World Expo in Long Beach, California, Snap CEO Evan Spiegel unveiled the company's latest ...
BW Businessworld

Snap Introduces Specs: CEO Spiegel Calls Augmented Reality Glasses The 'Next Computer'

Snap Inc. has unveiled its most ambitious hardware product to date, the Specs, a pair of augmented reality glasses priced at ...

Snap's SPECS May Be The Best Smart Glasses Yet, But There's Good Reason To Be Skeptical

Snap is finally releasing its Spectacles glasses for consumers, called SPECS. They are cool (and expensive), but they may ...
Google Glass Almanac

7 AR Shifts In 2026 That Could Reshape Phones, Glasses, And Privacy This Year

Fans feel excitement as 7 AR moves in 2026 suddenly feel like a real industry pivot. Big launches, delays and budget shifts ...