Sherlock Holmes, the fictional sleuth who famously resides on Baker Street, is known for his impressive powers of logical reasoning. With a quick visual sweep of a crime scene, he generates hypotheses ...

You have probably watched Robert Downey Jr. doing some really impressive mathematical calculations and spinning some shrewd logic to catch some bad guys in Victorian London. That is, if you’ve seen ...

All advertisements aim at persuasion. For example, imagine that Brand X cola claims to be the most refreshing drink. Simply stating this isn't very convincing, so a Brand X advertisement features a ...